38 Degrees North

Jessy Moreland’s linoleum block prints hang on the walls of 38 Degrees North, capturing the rugged beauty and outdoor spirit of Lake City. Founded through a steadfast friendship between Moreland and owner Lily Virden, this lifestyle brand has been producing annual prints since its inception, with Moreland switching between illustration and painting during the dark Alaskan season before settling in the Gunnison Valley. The shop offers these artworks alongside comfortable, breathable hoodies that celebrate the unique character of this small mountain town. Shoppers can browse in person on Saturdays and Sundays from 11 AM to 2 PM, particularly during the busy December holiday season, or order online year-round. Moreland, a Western Colorado University alumni and 18-year Gunnison Valley resident, ensures each piece reflects personal expression and the joy of creation. The store accepts credit cards, offers wheelchair accessibility, and provides ample parking for visitors seeking a tangible connection to Western Colorado's natural landscape.