Run your ad when the river is up. Not when it is not.
Google can guess at the weather. Neither it nor Facebook knows the Gunnison is running 1,340, that Black Bear opened this morning, or that there is a foot of new snow at the pass. We publish all three, so you can spend against them.
Prepaid wallet, 100 dollar minimum. No contract, no monthly retainer.
Ran 14 times this month, last 2h ago. It stops on its own when the river drops.
Rafting on the Western Slope
Labelled, in the list, where somebody is already looking for exactly this.
Spend on the days that are actually good for you
Every outfitter out here has paid for clicks in a week when the water was too low to run and nobody was going to book anything. The problem is not the targeting, it is that the platforms have no idea what the river is doing.
River flow
Gauge readings on the runs people actually float.
Snow and forecast
New snow, temperature, and what is coming.
Roads and passes
Closures as they happen, from the state feed.
Trail conditions
Reported and verified before anything runs on them.
A rule you write is checked against the same feeds the site publishes. If a reader can see it on the weather page, you can spend against it. When a feed cannot be read your campaign keeps running, because an ad that quietly never serves is the worst way to spend a budget.
What it costs
Published, the same for everybody, and bought by the week or the month rather than the year. A rafting outfitter spends in May and not in January, and an annual contract fights that.
Conditions-triggered campaign
Runs only when the river, the snow, the road, or the forecast says so.
$199 a month
Featured business listing
$29
a month
Top of the list where people are already looking, with the badge on your name.
Homepage spotlight
$149
a week
The rotating slot on the front page.
Regional spotlight
$89
a week
The same slot on one town or region page.
Newsletter placement
$199
per send
In the resident newsletter that goes out weekly.
In-feed placement
$12
per thousand views
Between the stories and events people came to read.
Seasonal campaign
$1200
per campaign
A season across outdoor, weather, and events. Built for a tourism office.
Who this actually works for
Outfitters and guides
Rafting, fishing, jeep tours, ski lessons. Your season is decided by conditions, so your spend should be too. Run when the water is right and stop when it is not, without touching anything.
Restaurants, shops, and venues
Featured placement in your category and the spotlight on your own town page, next to the events and the forecast people came to read.
Tourism offices
A season across outdoor, weather, and events, with reporting your board can read. Lodging tax money is restricted to promotion, and this is promotion with numbers attached.
Questions, answered
Common questions
Do I need to be a paying business to advertise?
What happens if a feed goes down?
How do I know it ran?
Is there a contract?
How local is the audience really?
Can you build the campaign for me?
Put your season on the calendar the weather actually keeps
Set a budget, write a rule, and let it run itself. You can change any of it whenever you like.
Prepaid. No contract, and nothing renews on its own.