Burton - Telluride

Bill Hedger opened the original Olympic Sports on Main Street in 1972, establishing a fixture in Telluride that has evolved into Telluride Sports. For nearly five decades, this shop has outfitted locals and tourists with ski, snowboard, and bike rentals, alongside sales of clothing and accessories. The business distinguishes itself with professional equipment tuning and repair services, utilizing world-renowned Snowell machines for precision work. Technicians handle everything from basic rinses to comprehensive bike rebuilds, often completing overnight ski and snowboard tunes to ensure gear is ready for the morning lift. Beyond rentals and repairs, the staff provides local guidance, helping visitors navigate the town’s outdoor sports options or find breakfast spots before the slopes open. The team’s enthusiasm for the outdoors is central to the customer experience, offering boot fittings and advice on gear that might have been left in a suitcase. Telluride Sports operates with multiple locations throughout town, maintaining a reputation for reliable service that locals trust for their own equipment needs.