Gene Taylor's Sports Outlet

Fifty years of skiing history began with our original shop in Snowmass Village, and now we bring that same family-run expertise to Fruita. We specialize in ski rental services and custom boot fitting, ensuring your gear fits as perfectly as it performs. Our team handles everything from seasonal rentals for kid skis, which include complimentary waxing during the season, to full snowboard tune-ups and sharpening with next-day service. You will find us offering some of the best deals on ski accessories in the area, including high-end trail running shoes, athletic socks, and fishing supplies. We have maintained our reputation for customer satisfaction by keeping prices competitive while delivering knowledgeable, personable service. A $99 season-long rental or a new baseball uniform for your son, we aim to make your trip worry-free. Our location in Fruita offers a convenient spot for locals and visitors alike to access top-tier equipment without the Snowmass price tag. We are proud to be a small but spirited business where kindness and expertise meet.