Scott Sherlock launches ScottDogs, a new mobile hot dog cart serving gourmet options like the Tropical Sucker Punch at Steamboat Springs locations and sporting events.

The air in Steamboat Springs usually smells of pine needles and cold mountain air, but on Friday at the corner of Elk River Road and Downhill Plaza, it’s going to smell like teriyaki glaze and caramelized onions. It’s a specific, heavy scent that cuts through the crispness of the high country, promising something indulgent right when the day is just beginning. Scott Sherlock wants it to be a party. He wants good music. He wants the cool people to show up, because, as he puts it, “all cool people love hot dogs, man.”
It’s a bold, slightly absurd claim for a mobile food cart, but there’s a warmth to the ambition. Sherlock is rolling out ScottDogs this summer, trading the rugged individualism of a motorcycle-mounted vendor for the practical towing power of an SUV. He lived in Bozeman, Montana, for several years, where he watched another entrepreneur weld a cart to a Harley-Davidson and feed the community. Sherlock doesn’t have the motorcycle, but he has the same spirit: he wants to bring food to the people, not just wait for them to come to a brick-and-mortar building.
The menu for the opening day at 11 a.m. is a study in contrasts. You have the Tropical Sucker Punch, which sounds like a cocktail but arrives as a hot dog with teriyaki glaze and pineapple bites. Then there’s the Slope Style Dog, loaded with cream cheese, jalapeno, and caramelized onions. Or you can take the Do-it-Yourself option, where you get the dog and finish it off with a selection of available condiments, or bring your own. It’s a simple concept, executed with a bit of flair.
Sherlock plans to keep the cart moving, positioning it at several locations in the Steamboat Springs area throughout the summer. He’ll be there from 11 a.m. to 2 p.m. on most days, serving lunch to folks who might not have time for a sit-down meal. But the real shift happens on weekends. He’ll move the cart to downtown locations, opening at 10 p.m. to serve the late-night crowd. “The weekends in the summer in Steamboat Springs are the best, and they will be elevated by hot dogs,” he said.
If you look closely at the schedule, you’ll see he’s targeting gaps in the market. He wants to be at all the sporting events, specifically noting that softball is going to be “super fun and there is no food there.” It’s a strategic move, filling a void in the local food landscape. ScottDogs has a permit to operate in Steamboat Springs’ parks, so Sherlock plans to keep a presence there, too. When he’s not serving lunch or taking care of the late-night scene, the cart will be available to cater events, bringing that “party vibe” to private gatherings.
There’s a practicality to the operation that belies the playful branding. Customers can track the cart’s location at ScottDogs.Steamboat, ensuring they don’t miss the window for a midday snack or an evening bite. For those interested in catering, there’s a direct line: 720-299-3396. It’s all very accessible, very local.
The cart itself is trailered, a sturdy box on wheels that Sherlock will tow around the valley. It’s not a flashy motorcycle, but it’s reliable. It’s a mobile unit designed to integrate into the rhythm of the town, appearing where the people are, whether that’s at a park, a sporting event, or a downtown corner. It’s a small venture, but it’s one that promises to change the way locals eat, at least for a few hours each day.
As the sun sets on Elk River Road, the cart will be set up, the music will start, and the smell of grilling meat will mix with the evening chill. It’s a simple thing, a hot dog on a bun, but in the hands of someone who sees it as a party starter, it becomes something more. It becomes a gathering point, a shared experience, a moment of joy in the middle of a busy day. And that, perhaps, is the real story here.





