Cavalcade

Fruita’s Cavalcade serves as the town’s primary gathering space for live music, comedy, and variety shows. Founded by five local families, the Benhams, Cools, Kreies, Pursers, and Clark-Swiharts, the venue operates on Main Street as a hub for community-building events. Ken Kreie, the booking agent and a lifelong Valley resident, curates an eclectic mix of performances, ranging from solo guitar acts like Hayden Pedigo to genre-blending groups such as Voltaire's Ghost. The programming balances adult-oriented concerts with family-friendly variety shows, ensuring broad appeal for the Western Slope audience. Tickets are consistently priced at $10 for adults and $5 for students, with options to purchase online via 970tix.com or pay cash and checks at the door. The space accommodates wheelchair accessibility and offers ample parking, making it an accessible destination for locals seeking cultural enrichment. Jeannine Purser, currently the Community Liaison at Mesa Valley Community School, manages general inquiries and oversees the business operations, ensuring that Cavalcade remains a place where both learning and entertainment thrive. The venue’s history is rooted in the founders' desire to create a flexible stage for artists and audiences alike, resurrecting the spirit of a traditional comedy club while expanding into contemporary musical landscapes.