Hub of Aspen

Founded in the early 1980s by a group of cycling enthusiasts, Hub of Aspen operates as a central hub for the local bike community. The shop is defined by its Aspen Wheelhouse custom design and build program, which allows customers to create their ideal bicycle through a tailored design process. Beyond custom builds, the store provides expert service and repairs for all types of bikes, including e-bikes and mountain bikes, with a reputation for quick turnarounds on tune-ups and diagnostics. The staff serves as a local resource, offering detailed information on the area’s extensive trail networks, popular road rides, and family-friendly routes. Visitors can browse inventory and pick up gear before heading out to explore the Roaring Fork Valley’s evolving trail system. The shop maintains an active presence by sharing updates on new trails, shop rides, and special events. With a focus on both high-end custom builds and accessible rental options, including e-bikes, the store caters to locals and tourists alike who want to make the most of Aspen’s cycling infrastructure.