Bill Heicher’s Stubborn Deer Exposed Vail Wildlife Red Tape
A 2022 oral history reveals how Vail wildlife manager Bill Heicher’s struggle with a decoy deer named Elwood exposed bureaucratic flaws during the town's rapid development boom.

Aspen —Bill Heicher had a problem with a deer named Elwood. Or rather, he didn’t have a problem with the animal itself, but with the bureaucratic red tape that made it nearly impossible to remove him from the landscape.
Heicher served as a district wildlife manager for the Colorado Division of Wildlife in Eagle County from 1971 until 2003. For over three decades, he was the face of wildlife management in the valley, a role that shifted dramatically from hands-on caretaker to law enforcement officer as habitat destruction turned nuisance wildlife into a daily headache. The Vail Daily’s David O. Williams reported on Heicher’s legacy this week, drawing from an oral history interview conducted in 2022 by Tony Mauro for the Vail Public Library’s Vail Valley Voices collection.
In that interview, Heicher recounted a specific frustration from the late 1980s. The wildlife service had a philosophy that frowned upon using animal decoys to catch poachers. It was considered unfair, or at least unorthodox. That stance finally shifted in the late 80s, allowing officers to use decoys as bait.
Heicher’s solution for a persistent deer was Elwood, a decoy designed to lure poachers into the open. But the real story isn’t about the poachers; it’s about the deer that wouldn’t die.
Let’s do the math on the absurdity of it. On paper, a decoy is a tool. It’s plastic or wood, designed to look like prey. In practice, when you put a decoy in the field and it starts attracting actual wildlife that refuses to leave, you have a logistical nightmare. Heicher explained that the agency’s rules made it difficult to take down a decoy deer if it was causing issues, because technically, it wasn’t live game. It was equipment.
This isn’t just a funny story about a stubborn deer. It’s a snapshot of how wildlife oversight in the Vail Valley evolved during its boom years. In the 1970s and ’80s, Vail was transforming from a small ski town into a global destination. That growth brought people, and people bring cars, houses, and trash. Trash brings wildlife. Wildlife that gets used to human proximity becomes difficult to manage.
Heicher’s career spanned the exact window where that transition happened. He started in a department called the Colorado Game, Fish and Parks Department. By 2012, that entity had evolved into Colorado Parks and Wildlife. The title change was cosmetic; the reality on the ground was not. Heicher noted that his role shifted from being a research-oriented caretaker to an officer managing nuisance wildlife. That’s a significant change in daily operations. You go from studying elk migration patterns to standing on a porch at 6 a.m. talking to an angry homeowner about a bear in their trash can.
The Vail Daily’s reporting highlights that Heicher was part of a small group of officers who understood the valley’s specific ecological pressures. His wife, Kathy, is a longtime local journalist and now runs the Eagle County Historical Society in Eagle. Their son is a standup comedian, a detail Williams included to humanize the family dynamic behind the public figure.
The Elwood story is a microcosm of the broader tension in Western Slope development. We build denser, we bring more wildlife into conflict zones, and then we complain when the management tools feel inadequate or outdated. Heicher’s experience with Elwood shows that even in 1980s Vail, the friction between human expansion and wildlife behavior was already a daily reality.
For locals, this history matters because it contextualizes the current debates over wildlife stewardship in Eagle and Pitkin counties. The infrastructure we have today — the fences, the removal protocols, the public education campaigns — was built on the groundwork laid by officers like Heicher and his colleague Bill Andree. They didn’t just manage animals; they managed the growing pains of a community that grew faster than its ecosystem could adapt.
Heicher’s tenure ended in 2003, but the issues he navigated are still here. The deer aren’t decoys anymore; they’re real, and they’re in your backyard. The rules have changed, but the core problem remains: how do you live with wildlife in a place that was built for people?
Heicher’s answer, refined over 32 years of service, wasn’t a single policy. It was a constant negotiation between enforcement and ecology. And sometimes, that negotiation involved arguing with a piece of plastic named Elwood while trying to catch the people who shot it.
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