Eagle County Native Launches SCR!PTS Fashion Brand June 10

“He had the idea and the mindset of being a star soccer player, so I think that mindset and drive carried over to fashion once I found out that’s what I want to do with my career.”

That’s Heath Nager, a 20-year-old Eagle County native, explaining why he’s pivoting from the pitch to the runway. He didn’t make the World Cup. He’s not even playing professional soccer anymore. But he’s taking that same hunger and launching SCR!PTS, a new fashion brand that aims to be more than just another logo on a t-shirt.

Nager is a junior at the Academy of Art University in San Francisco. He’s studying Fashion Design Product Development. He’s also the guy who grew up in Vail, played Division II soccer at the same university, and now wants to build a worldwide community through clothing.

The launch date is set for early June. Specifically, June 10. That’s when the first product line, called Emotions, hits the market. It’s a limited run of four graphic t-shirts. Each one represents a core emotional state of early adulthood. It’s abstract. It’s trendy. It’s also a bet that people in Eagle County will buy into it.

Nager isn’t working alone. He’s teamed up with Teo Benedick, a friend from their soccer days. Benedick is leading the marketing rollout and helping steer the creative direction. The two met on the field, not in a design studio. That connection matters. Benedick emphasizes building a brand rooted in process rather than perfection. That’s a key distinction. Most startups chase polish. They’re chasing growth.

The strategy relies heavily on social media. Nager believes that’s the only way to scale SCR!PTS into a global player. He’s watching how brands like Supreme and Off-White built their empires. Those brands started with sneakers and streetwear. Now they’re cultural institutions. Nager wants SCR!PTS to follow that same trajectory. He aims to merge cultural references with narrative storytelling. He seeks to create an identity people feel they need to join.

It’s a big ambition for a student from Eagle Valley High School, class of 2023.

The short version? Nager is betting on the idea that you can overcome anything if you love it enough. He quotes Lionel Messi on that. It’s a nice sentiment. It’s also a lot of pressure to put on a t-shirt.

The marketing push ramps up in May. The Emotion line drops June 10. If the social media strategy works, SCR!PTS could become a recognizable name in the Valley. If it doesn’t, it’s just another college kid’s side hustle.

Nager says the brand exists at the intersection of fashion, identity, and process. It reflects the ever-changing nature of style. That’s a lot of words to describe a graphic tee. But he’s confident. He’s got the drive. He’s got the friend. He’s got the university platform.

What he doesn’t have is a guarantee. Fashion is a brutal industry. Margins are thin. Trends die fast. SCR!PTS is entering a market saturated with established giants and thousands of indie brands fighting for the same Instagram attention span.

Nager is counting on the "worldwide community" angle to set him apart. He’s counting on the soccer connection to keep the momentum going. He’s counting on the June 10 launch to generate buzz.

Locals will be watching. Not just for the clothes, but for the story. A Vail kid making it in San Francisco fashion is a good headline. It’s the kind of thing that gets shared on local Facebook groups. It’s the kind of thing that makes parents proud.

But will it sell? That’s the real question. The t-shirts are the product. The community is the pitch. If the community doesn’t buy in, the product stays in the warehouse.

Nager says he wants to influence the world. That’s a lot of influence for four shirts. We’ll see if the market agrees.