Skip to main content

Swiss Roll Fire · Wildfire · Archuleta County · 5h ago

Details

Route 66 Centennial Draws Global Tourists to Springfield and St. Louis

Route 66’s centennial has sparked a global tourism boom, with international travelers flocking to Springfield and St. Louis to experience preserved landmarks and historic dining venues.

Published Sep 14, 2026 · 1:41 AM3 min read
Route 66 Centennial Draws Global Tourists to Springfield and St. Louis
Image source: Just a portion of Union Station St Louis' grand architecture, as seen as night.Kimberly Nicoletti/Courtesy photo

Grand Junction —The first thing you notice isn’t the road; it’s the silence that settles over Springfield, Missouri, a quiet that feels almost heavy under the weight of history. It’s here, in this unassuming stretch of asphalt, that the Mother Road was born, a place where the dream of connecting the East to the West first took shape. If you look closely at the Route 66 shields dotting the city, you can feel the pulse of that original ambition still beating through the concrete.

Kimberly Nicoletti, whose photos capture the gritty beauty of these roadside relics, reminds us that this isn’t just about nostalgia. As the Aspen Times reports, the centennial anniversary has drawn a wave of international visitors willing to spend thousands of dollars just to drive these segments. It’s a phenomenon that extends far beyond American borders. A friend of the author, living in Italy, found that the highlight of her karaoke nights in Germany was singing "Route 66," a song so ingrained that it became the centerpiece of every night out.

The journey doesn’t end in Springfield. It winds through St. Louis, a city that the article describes as having a "charm of its own." Here, the narrative shifts from the open highway to the dense, textured streets of the city center. The steel arch, the Gateway Arch, stands as the quintessential icon, a gateway to the West that is both literal and symbolic. But St. Louis offers more than just landmarks. It offers Blueberry Hill, a restaurant and music club that acts as a museum of pop culture, where you can walk past photos of musicians and toy collections spanning decades.

It’s easy to get lost in the details of the vintage Amoco signs or the historic bowling alleys dating back to 1916. But the real story is in the preservation. The city has kept alive landmarks like Crown Candy Kitchen, operating since 1913, and Ted Drewes Frozen Custard, famous for "concretes" so thick they are turned upside down before serving. These aren’t just tourist traps; they are living pieces of the Route 66 experience. Even the Big Chief Roadhouse, a restaurant opened in 1929, contributes to this atmosphere, offering casual food behind a speakeasy entrance concealed by a wooden phone booth.

For those staying downtown, the historic Magnolia Hotel St. Louis and Union Station provide a backdrop of sophistication. Built in 1934 with stained-glass, allegorical arched windows, the Magnolia has hosted figures like Cary Grant. Its architecture, craft cocktails at Robie’s, and complimentary gourmet cookies create an environment that complements the external chaos of the city. Whether you’re drawn by the music of Chuck Berry and Tina Turner, whose stars line the adjacent blocks, or the science behind the neon lights at the Neon Museum, St. Louis demands immersion. It takes days to truly absorb the layers of history, art, and food that define this corner of the country. The legacy of Route 66 is not just in the miles driven, but in the moments shared in these spaces that refuse to fade into obscurity.

The Morning Briefing

Keep up with Grand Junction

The day's Western Slope news, one email each morning. Free.