Stacey Bruck Expands Snow Bunny Boutique Across Western Slope Villages

Stacey Bruck didn’t just open a ski shop. She built a brand empire that now spans three major Western Slope villages before the ink dried on her first lease.

Less than a year after launching Snow Bunny Boutique in Lionshead, the Austin, Texas, mom is already expanding. She has a location in Beaver Creek. She did pop-ups in Aspen this winter. A Breckenridge spot opens in the coming months.

And she’s not just selling clothes. She launched Snow Bunny Vodka.

It’s aggressive growth for a business that started with a single storefront. But Bruck says the strategy is simple: dominate the visual landscape of the valley.

“I wanted to see what Beaver Creek would be like and if we wanted to expand to this village,” Bruck told the Vail Daily.

She took over the pop-up space where Malibu Ski Club used to be during the winter. Now it’s a summer fixture. The verdict from locals? It’s working.

“Everybody seems to really love it and say ‘Oh, this is just what we need here,’” Bruck said.

The brand relies on bright colors and a distinct logo — rabbit ears fused with ski goggles. It’s designed to stand out in a market saturated with traditional alpine wear. Bruck argues that her “younger, fun” aesthetic fills a gap in the current retail mix.

The inventory reflects that pivot. This summer, the store is pushing shorts, tank tops, muscle tees, and off-the-shoulder tops. But the real money is in the sweatshirts.

Bruck markets these as essential for cool mornings and evenings. The fabric is soft. The logo is chenille embroidery. Some feature an embossed logo on scuba material. It’s a specific texture choice that Bruck controls from start to finish.

“I choose all of my fabrics and this fabric is so soft and it’s amazing quality,” she said.

The expansion isn’t limited to apparel. Ponchos are a year-round staple. Bruck offers faux fur, real fur, and down-filled options in beige, pink, white, and black. She explicitly markets them for evening concerts at the Ford Amphitheater in Vail.

Behind the scenes, the operation is hands-on. Bruck generates the concepts. She works with multiple manufacturers to bring them to life. A dedicated partner handles the leather, producing laser-cut skirts and matching vests in black, cream, and green.

The retail experience is engineered for engagement. Cropped puffer vests for women and girls come with matching hats and skirts. The goal is to create a destination, not just a store.

Kids flock to the pink couch in front of the logo. They want photos. They want free stickers.

“They just want to hang out, and I give out free stickers, and so they love that,” Bruck said.

The expansion to Beaver Creek and the upcoming Breckenridge location signals a shift from local retailer to regional player. Bruck isn’t waiting for the ski season to start. She’s already positioning Snow Bunny as a lifestyle brand that transcends the slopes.

The question isn’t whether the brand will survive. It’s whether the market can sustain this level of saturation across multiple villages simultaneously.

Bruck says people love the name. They love the logo. They love the stickers.

That’s a lot of love for a boutique that started in Lionshead less than a year ago.