Super PAC Spends $1.5 Million on Boebert Beetlejuice Ads

“Far-left socialist PACs can dump millions into Colorado’s 4th District,” Rep. Lauren Boebert said in a written statement Monday. “My voters already know exactly who I am.”

That’s the defense. But the offense just dropped a $1.5 million bag of change on the table.

The Invest in Tomorrow Coalition PAC, a liberal super PAC, revealed in a Federal Election Commission filing Saturday that it spent $1.5 million on ad production and dissemination. For context, that’s a lot of money for a single district race. The group is running ads that resurrect the 2023 “Beetlejuice” drama, where Boebert was removed from a performance of the musical in Denver after surveillance footage showed her and her date groping each other.

The ad features that very footage. “If Lauren Boebert can’t be trusted in a room full of kids, then she can’t be trusted in the halls of Congress,” the narrator says. It’s a blunt move. It relies on the idea that three years is a short time in political memory, especially if you keep reminding people.

The PAC is predominantly funded by Chris Larsen, a billionaire tech investor from California. Larsen has been a prolific spender for Democratic candidates this cycle. He’s not new to this game. He’s backed other races, including the 8th Congressional District. This isn’t a one-off donation. It’s a strategy.

Boebert’s response was quick. She’s been outspent in every race she’s run, she says, and she’s never been outworked. She’s framing the money as coming from “coastal billionaires” trying to buy the seat with “old, tired attacks.” It’s a classic local-versus-outside narrative. It works if the voters believe the attack is old.

On paper, the math is simple. $1.5 million buys reach. It buys frequency. It buys the ability to keep the “Beetlejuice” clip in front of voters until Election Day. In practice, it’s a test of whether that memory is still hot enough to swing the vote.

Boebert won reelection in 2024 by nearly 12 percentage points. That’s a comfortable margin. But this is a different cycle. Democrats are aiming to tap into national discontent with President Donald Trump and the Republican majority in Congress. They’re targeting Boebert specifically.

The bottom line is simple. The PAC has spent $1.5 million. Boebert has responded with a statement. The voters now have to decide if the “Beetlejuice” footage is a fresh wound or an old scar. The money is already spent. The ads are already running. The rest is up to the 4th District.