Luxury Boot Brand Partlow Opens Private Aspen Pop-Up on Main Street

Aspen —Kasey Lemkin and Lawren Sample aren’t just selling boots; they’re selling a narrative rooted in Plantersville, Mississippi, and a grandmother who allegedly cut Elvis Presley’s mother’s hair.

That’s the hook for Partlow’s upcoming private pop-up on Aspen’s Main Street, running August 6–12. The luxury western boot brand is opening its doors to customers for an "immersive shopping experience," which means letting locals and visitors into the sisters' personal space to understand the brand's ethos before buying into the price tag.

For context, this isn’t your standard retail lease. The Aspen Times reported that the sisters are opening the doors to their home — a specific location on Main Street — to welcome both new and returning customers. The goal, according to Lemkin, is to make shoppers feel like they’re coming into a home rather than a sterile boutique.

“We’re inviting them into our home to experience the brand like we’ve never done before,” Lemkin said. “We want people to feel like they know us, feel like they’re coming into our home, feel like they’re a part of Partlow.”

Let’s look at the pedigree. Lawren Sample spent two decades as a celebrity stylist in Los Angeles. Kasey Lemkin spent twenty years building merchandising for luxury brands in New York. They combined those skill sets to create a boot that bridges the gap between vintage aesthetics and contemporary design. The result is a handcrafted product made in the Veneto region of Italy, designed to transition from day to night without looking out of place next to designer pieces.

The brand takes its name from their grandmother’s maiden name. She was the matriarch of the family, a force in her own right who was the first woman to wear pants in her small Mississippi town and ran a beauty salon in her backyard.

“She’s a strong, independent woman,” Lemkin said. “And that’s who we want wearing our boots.”

The pop-up is about more than inventory. It’s about community building. Lemkin told the paper that the event is designed to bring people together and let them hang out, understanding Partlow through the specific vision of the two sisters. Sample leans toward vintage inspiration, while Lemkin designs from a "need-basis," asking herself what she’s missing in her own closet.

The Aspen Times noted that the event is private, suggesting a curated experience rather than a drop-in retail frenzy. Interested customers are invited to stop by the Main Street location during the August 6–12 window.

So, what does this mean for Aspen? It means Main Street gets another high-end retail player leveraging personal branding to drive sales. It means the local economy gets a boost from a women-owned business that sources its craftsmanship overseas but anchors its identity in American family history. And it means customers get a chance to see how a stylist’s eye and a merchandiser’s brain combine to justify luxury pricing on a pair of boots.

The bottom line: Partlow is betting that locals will pay for the story as much as the leather. If the sisters can successfully translate their grandmother’s "force" into a shopping experience that feels intimate rather than transactional, they might just fill those boots. If not, it’s just another pop-up on Main Street.