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    NewsBusiness NewsBonfire Coffee Opens Upgraded Roastery in Glenwood Springs
    Business News

    Bonfire Coffee Opens Upgraded Roastery in Glenwood Springs

    Bonfire Coffee founder Charlie Chacos officially opens an upgraded 2,250-square-foot roastery in Glenwood Springs, marking a major expansion for the local coffee brand.

    Laura WhitfieldMay 19th, 20264 min read
    Bonfire Coffee Opens Upgraded Roastery in Glenwood Springs
    Image source: Bonfire Coffee founder Charlie Chacos stands inside the company’s new Glenwood Springs roastery Thursday.Jaymin Kanzer/Post Independent

    The smell of roasted beans hangs heavy in the air at 304 Center Drive, a scent that is equal parts earthy and inviting, cutting through the crisp Western Slope morning. It is the smell of a business that has quietly become indispensable to this valley, even if the name didn’t always carry the weight it does today. Bonfire Coffee has officially opened its upgraded roastery in Glenwood Springs, a move that marks the culmination of more than a decade of slow, deliberate growth for founder Charlie Chacos.

    This isn’t just a ribbon-cutting; it is a physical manifestation of a "never-ending rabbit hole" that Chacos fell into nearly two decades ago. The new 2,250-square-foot facility replaces the original 1,200-square-foot space, nearly doubling production capacity while adding room for training, quality control, and retail sales. It is a significant expansion for a company that has been roasting in Glenwood for years but kept much of that operation in the shadows.

    Chacos still describes himself as an "accidental coffee roaster," a humble title for a man who has essentially reshaped how locals drink their morning cup. His journey didn’t start with a business plan; it started with dissatisfaction. After taking over the Village Smithy in Carbondale, the restaurant founded by his parents, Chris and Terry Chacos, Chacos felt the coffee program wasn’t doing it right. That gut feeling sent him to a Specialty Coffee Association of America conference in Atlanta in 2004. He took barista and brewing classes, and suddenly, the simple act of serving espresso became a complex, rewarding craft.

    The results were immediate and stark. When Chacos brought new equipment and a modern approach back to the Smithy, the restaurant was pulling in about $5,000 a year in espresso sales. Within two or three years, that number had jumped to more than $50,000. That was the first "aha" moment. It proved that people here were willing to pay for quality, provided it was presented correctly.

    By 2011, Chacos had bought The Lift, a Carbondale cafe formerly known as Java Joe’s, and rebranded it as Bonfire Coffee. He was looking for a more modern offering, focused on lighter roasts and bean quality, distinct from the darker, heavier profiles that dominated at the time. Two years later, the business merged with Defiant Bean, a Glenwood Springs roastery owned by Jeff Hollenbaugh.

    Why merge with a local rival rather than importing from the coast? Chacos had originally thought he’d be sourcing high-quality coffee from Portland, Seattle, or San Francisco. But when he looked at what Hollenbaugh was doing, he realized the local roaster was "knocking the roasting out of the park." The merger created a full-service company: roasting, wholesale, equipment sales and service, online sales, and the Carbondale cafe.

    Now, the roasting side is getting the public face it has quietly earned. The new facility is a clear indicator of that growth. The ribbon-cutting ceremony on Thursday was merely the start; the grand opening party runs from 4:30 to 7 p.m. on June 11, featuring food, drinks, tours, and discounts. But the real story is in the square footage and the capacity. This is an enterprise that started in a restaurant’s back room and has grown into a regional anchor.

    If you look closely at the operation, you can see the shift from a side hustle to a mainstay. The old space was cramped, a place where you had to squeeze past equipment to get a bag of beans. The new space breathes. It allows for better quality control, which means the coffee you buy in Carbondale or Glenwood tastes consistent, batch after batch. It’s a subtle thing, but it matters.

    Chacos didn’t set out to build an empire. He just wanted to fix the coffee at the Smithy. Now, he’s running a multi-location business that supplies much of the valley’s caffeine fix. The new roastery in Glenwood is the latest chapter, but it’s rooted in that initial question: Are we doing something right? The answer, it seems, is a resounding yes.

    The air outside the new facility on Center Drive is still cool, but inside, the hum of the roasters is a steady, rhythmic pulse, a heartbeat for an outfit that has grown from a single restaurant’s afterthought into the backbone of Western Slope coffee culture.

    • Bonfire Coffee founder keeps ‘digging deeper’ into the craft
      Post Independent - Glenwood Springs
    18
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